Monday, February 11, 2013

Absolute Direction

Oh, we have been so busy since school started!  We are moving our brand slowly from Product Body to Absolute Soap.  We have also decided to offer all natural soaps, scented with essential oils and colored with clays and herbs.  We will be launching them very soon.  We are in the process of building our new website with the expertise of my partner (and husband), Brad - - thank you!!!  It is really looking clean and streamlined.  I am so pleased with the hard work he's doing.  It will all be worth it for our launch.

Obviously, we will keep you posted on the launch date as we get closer.  In the meantime, we have been so busy producing the new soaps - not only natural, but a new formula with moisturizing organic cocoa butter, unrefined shea butter and one of my favorite oils: avocado.  Because the soap now is jam packed with shea and cocoa butters, it is extra awesome.  It took months of test batches to get to the formula we were all happy with.  We were looking for a hard bar with plenty of lather and ultra moisturizing properties.  We managed to get all of that.  I am super pleased :)

Please follow us on Facebook to see the latest pictures of all of our new soap along with tidbits about our soap.  We will be announcing our launch date here as well as on Facebook and the newsletter, which should go out the day we launch.

In the meantime, here is a picture I took with my phone of one of our new soaps in the slab mold:

A proprietary blend of essential oils: Dark patchouli and four different folded citrus oils. 
It smells so good in the studio right now....
Colored with Moroccan Red Clay and Annatto Seed Powder

creamy lemon rosemary
with calendula petals

xxoo Joanna